7 Different Questions To Ask On Facebook To Build Engagement

Do you want to build your Facebook page’s engagement? The easiest way to start building engagement is to ask your fans some questions.

The one trick with asking questions is for them to be short and simple. The easier they are to answer, the more answers you will get.

And asking a question is as simple as writing any other post.

Not all questions are created equal however, and I want to give you a list of compelling questions your fans will be keen to answer, making you and you page more popular than ever.

Question 1 – Simple

A short and simple question to ask.

What is your favourite ____________?

What would you do with $1,000?

These types of questions are basically limited only by your imagination, so start thinking and ask away!

Question 2 – Either/Or

With this type of question you give your fans two options, asking which they prefer.

Would you rather ____________ or ____________?

Would you rather an overseas holiday or a new kitchen?

Question 3 – Yes/No

Similar to the either/or question, but this time your fans need to answer yes or no.

Do you think _____________ will be a great TV show? Yes or No?

Do you think it will rain tomorrow?

You can also prompt your fans with the “Yes or No?” question at the end so they know what you are expecting from them. Also, if they know all they have to do is answer with one word they will be more likely to answer.

Question 4 – Photo Question

Simply post an image of something and then ask a question about it.

What do you think of this ____________?


7 Different Questions to Ask on Facebook to Build Engagement

Can you spot me in the crowd?

Can you spot me in the crowd? Hint: I’m wearing a blue shirt.

Feel free to drop hints or make your fan’s task of answering the question easier – just make sure you keep it short.

Question 5 – Educational Question

Also known as the “Did you know” question, this one can be useful for relaying information about a wide array of topics, including your products and services.

Did you know we offer ________________?

Did you know that the price of potatoes are at an all-time low?

The example above is a great question to bring attention to your products and services, just don’t overdo this type of question.

Question 6 – Survey Question

This is a really powerful question to ask your fans. Not only will it encourage engagement, it will give you vital information on how you can help them even more than you are already.

What is the one thing you hate about _____________?

Are you saving for something? What’s the largest obstacle you face?

Question 7 – Did I Miss Something?

This question will probably be the longest of the questions you ask, but it can be worth it. Just make sure you make it visually easy to read (see the example below).

3 Things you must have in your _____________ – __________ & ___________ & ___________. Did I miss anything?

3 Questions to ask yourself before you buy something:

Can I really afford it?
How often will I use it?
Can I borrow it?

Did I miss any?

This sort of question gets people thinking and you will be surprised by some of the answers you get.

Double Up

You can even double up on your questions, but don’t get too fancy or complicated.

Did you know Android phones outsell iPhones? Will you be buying a new phone in the next 3 months?

Great Questions

Remember, the key to a great question are twofold:

  • They are short, and;
  • They are easy to answer

That should keep you drowning in comments from your fans, but I have one question for you: Did I miss any?

Photo credit: Wayne Large


  1. says

    Hi Aaron. Well spotted!

    This site is going through some upgrades so they aren’t there right now. You could always do it the old fashioned way by copy-paste. :)


  2. Kimberly A. Kline says

    I have yet to really use questions, but now I see that can really generate some engagement and conversations. I will be sharing this article for sure Russ!

  3. says

    The actual question post format is an interesting one, Marilyn.

    When it first came out it was a fantastic way to spread your brand message, but since Facebook has hidden it away under “Offers, Events+” it doesn’t seem to have the same impact any more.

    Just asking a simple question on the other hand can have a big impact.

    Thanks for reading and sharing your thoughts!


  4. Marilyn Kay says

    Yes. I remember polls, which seem to have disappeared and I do ask questions, but the question function looks like it could be re-invigorated. I’m going to try it more often. Who knows? It could disappear or come back under another guise as Facebook struggles to find the right mix of advertising amidst the more personal content.

  5. Robert says

    Not sure if it is just me, but I no longer see the “Question” option on any of the brand pages that I oversee. Anyone have any thoughts on why this might be? I posted a question just three weeks ago.

  6. Robert says

    Thanks for the insight – looking forward to your update.

    And no, I didn’t use it often, only when I really felt it was worth using.

  7. Bakkgården says

    Im trying to find my Question option, i only have offers, milestones, event. Just so annayoing to not find it :/

  8. Bakkgården says

    Thanks, weird that they have done that but, hope it comes back again in the future.

  9. says

    Hi! I had the same problem but today I figured it out: I went to my page, I clicked the edit button and select “use facebook as NAME_OF_THE_PAGE” and then going to the facebook homepage, http://facebook.com I could see the option to add a question in my timeline (it will appear in my page), just from the top of the page.
    Screenshot below

  10. Cindy Braid says

    Started reading this and instantly got motivated to start my questions, so I popped over my page and did a couple that was important for my weekend buying trip. Hopefully I get some answers. Thank you for the reminder to get our fans involved. Cheers.

  11. says

    Hey Russell,
    A fantastic website with so a lot of helpful content I will be applying this to my FB page.
    Thank you.
    Kind regards

  12. says

    The post is simply amazing. I’ve read somewhere that facebook page administrators should ask the audience / fans questions from time to time to draw the their attention and engage them more.. and I thought to myself “Ask questions? What kind of questions could I possibly ask them?”.

    Your pieces of information and advice are so simple and straightforward. Now that I’ve come across your post, I realised they’re basically common sense, I should have thought of them right from the beginning without any help; however, it is true that sometimes it’s hard for somebody to get their mind around the simplest of things.

    Thank you very much for these great ideas!

  13. says

    I love this concept and have found engaging with fans is a fun way to connect. One of my recent questions was,”what was your first car” then followed up “what car do you want to be driving”.

  14. Abdirisak Maalin says

    Hahaha! No, I can’t think of anything you might have missed!
    By the way, thank you for these insights, I will start implementing them as early as right now to get more engagements from my fans!


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